2024 Mammography Campaign

Collaborating with a colleague, we concepted and I designed a comprehensive mammography marketing campaign. We developed messaging and visuals that were both empathetic and action-oriented, tailored to resonate with our audience. I led the creative execution, ensuring alignment with brand standards while incorporating healthcare-specific nuances to build trust and clarity. Together, we produced a suite of deliverables—including print, digital, advertising, and outdoor collateral—that supported education, engagement, and accessibility. This initiative reflects my ability to lead with strategic intent, collaborate cross-functionally, and translate audience understanding into meaningful design outcomes.