Art Direction | Photo Shoots

I lead the creative direction for photo shoots that capture the full spectrum of Erlanger’s needs—from authentic patient and provider interactions to compelling marketing campaigns, patient testimonials, and service line promotions. I manage every aspect of the process: collaborating with service line marketing representatives, developing shot lists and schedules, hiring photographers, and ensuring visual consistency and brand integrity on-site. My role is to bring concepts to life through thoughtful composition, lighting, and storytelling, creating imagery that resonates with patients and strengthens our brand.

This portfolio showcases a curated selection of photography I’ve art directed over the years, reflecting the diversity and depth of our health system’s story.