Erlanger Brand Guidelines

I led an initiative to develop comprehensive brand guidelines that unified our organization’s visual identity. Collaborating closely with marketing and communications teams, I facilitated discussions to align core brand values, design principles, and audience expectations. I translated these insights into a cohesive brand guide that included logo usage, typography, color systems, digital applications, and communication standards. By fostering open dialogue and encouraging feedback throughout the process, I ensured the standards were both aspirational and practical. The final deliverable empowers teams to create consistent, on-brand materials, reinforcing our brand’s credibility and recognition. This initiative demonstrated my leadership in shaping brand strategy and driving alignment across the organization.

As a complement to the full guide, I created two quick-reference one-page brand style guidelines. These are streamlined tools designed to help internal and external partners apply brand elements confidently and efficiently in fast-paced workflows.