Co-Branding Partnership with the University of Tennessee Health Science Center

In partnership with the University of Tennessee Health Science Center (UTHSC), I collaborated on a series of co-branded projects that showcased both brands while maintaining a clear emphasis on Erlanger’s visual and verbal identity. These efforts ranged from digital assets and social content to internal business collateral designed for our affiliated employees. Working with the partner’s marketing and communication team, I ensured alignment on tone, messaging, and brand aesthetics, while guiding the integration of Erlanger’s brand standards throughout each deliverable. The result was a consistent, professional presentation of both brands that reinforced our leadership and provided practical, on-brand tools for internal use. This ongoing collaboration reflects my ability to lead with clarity, maintain brand integrity, and adapt creatively across varied formats and audiences.